Just think about amazons recommendation engine. Data is probably your companys most important asset so your data warehouse should serve your needs such as facilitating data mining and business intelligence.
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The company takes all your buying history together with.
Big data and analytics for dummies. Big data is most useful if you can do something with it but how do you analyze it. And they use the resulting knowledge to gain a competitive advantage. Companies like amazon and google are masters at analyzing big data.
From data warehousing for dummies 2nd edition. Data analytics is more technical centric than the other in terms of technical skill set as a data analyst would be doing hands on data cleaning data purging finding correlations etc. A data analyst would love to dirty his hands on any of the latest tools out there and test hisher data on the tool.
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